SOCIAL MEDIA POLICY
This Policy has been temporarily updated to reflect the current situation in the country with regard to the Covid-19 pandemic. Changes are highlighted in purple.
This policy applies to all School staff regardless of their employment status. It is to be read in conjunction with the School’s Electronic Communications Policy. This policy does not form part of the terms and conditions of employee’s employment with the School and is not intended to have contractual effect. It does however set out the School’s current practices and required standards of conduct and all staff are required to comply with its contents. Breach of the provisions of this policy will be treated as a disciplinary offence which may result in disciplinary action up to and including summary dismissal in accordance with the School’s Disciplinary Policy and Procedure.
This Policy may be amended from time to time and staff will be notified of any changes no later than one month from the date those changes are intended to take effect.
Purpose of this Policy
The School recognises that the internet provides unique opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, LinkedIn, blogs and Wikipedia. However, staff use of social media can pose risks to the school’s confidential and proprietary information, its reputation and it can jeopardise our compliance with our legal obligations.
To minimise these risks, avoid loss of productivity and to ensure that our IT resources and communications systems are used only for appropriate work related purposes, all School staff are required to comply with the provisions in this policy.
Who is covered by this policy?
This policy covers all individuals working at all levels and grades within the School, including senior managers, officers, employees, consultants, contractors, trainees, homeworkers, part-time and fixed-term employees, casual and agency staff and volunteers (collectively referred to as Staff in this policy).
Third parties who have access to our electronic communication systems and equipment are also required to comply with this policy.
Scope and Purpose of this Policy
This policy deals with the use of all forms of social media including Facebook, LinkedIn, Twitter, Wikipedia, all other social networking sites, and all other internet postings, including blogs.
It applies to the use of social media for both work and personal purposes, whether during work hours or otherwise. The policy applies regardless of whether the social media is accessed using our IT facilities and equipment or equipment belonging to members of staff.
Breach of this policy may result in disciplinary action up to and including dismissal.
Disciplinary action may be taken regardless of whether the breach is committed during working hours and regardless of whether the School’s equipment or facilities are used for the purpose of committing the breach. Any member of staff suspected of committing a breach of this policy will be required to co-operate with our investigation, which may involve handing over relevant passwords and login details.
Staff may be required to remove internet postings which are deemed to constitute a breach of this policy. Failure to comply with such a request may in itself result in disciplinary action.
Personnel responsible for implementing the policy
The Headteacher and Deputy Headteacher have overall responsibility for the effective operation of this policy.
Responsibility for monitoring and reviewing the operation of this policy and making recommendations for change to minimise risks also lies with the Headteacher in liaison with the IT Technician.
All Senior School Staff have a specific responsibility for operating within the boundaries of this policy, ensuring that all staff understand the standards of behaviour expected of them and taking action when behaviour falls below its requirements.
All School Staff are responsible for the success of this policy and should ensure that they take the time to read and understand it. Any misuse of social media should be reported to the Head Teacher in the first instance. Questions regarding the content or application of this policy should be directed by email to Mrs R Smith (School Business Manager).
Compliance with related policies and agreements
Social media should never be used in a way that breaches any of our other policies. If an internet post would breach any of our policies in another forum, it will also breach them in an online forum. For example, employees are prohibited from using social media to:
a) Breach our Electronic information and communications systems policy;
b) Breach our obligations with respect to the rules of relevant regulatory bodies;
c) Breach any obligations they may have relating to confidentiality;
d) Breach our Disciplinary Rules;
e) Defame or disparage the School, its Staff, its students or parents, its affiliates, partners, suppliers, vendors or other stakeholders;
f) Harass or bully other Staff in any way or breach our Anti-harassment and bullying policy;
g) Unlawfully discriminate against other Staff or third parties or breach our Equal opportunities policy;
h) Breach our Data Protection Policy (for example, never disclose personal information about a colleague online);
i) Breach any other laws or ethical standards (for example, never use social media in a false or misleading way, such as by claiming to be someone other than yourself or by making misleading statements).
Staff should never provide references for other individuals on social or professional networking sites, as such references, positive and negative, can be attributed to the School and create legal liability for both the author of the reference and the organisation.
Staff who breach any of the above policies will be subject to disciplinary action up to and including termination of employment.
Personal use of social media
Personal use of social media is never permitted during working time or by means of our computers, networks and other IT resources and communications systems.
Staff should not use a work email address to sign up to personal social media and any personal social media page should not make reference to their employment with the school (excluding LinkedIn, where prior permission is sought from Miss Damerall, Headteacher).
Staff must not take photos or posts from social media that belongs to the School for their own personal use.
The contents of our IT resources and communications systems are the School’s property. Therefore, staff should have no expectation of privacy in any message, files, data, document, facsimile, telephone conversation, social media post conversation or message, or any other kind of information or communications transmitted to, received or printed from, or stored or recorded on our electronic information and communications systems.
The School reserves the right to monitor, intercept and review, without further notice, staff activities using our IT resources and communications systems, including but not limited to social media postings and activities, to ensure that our rules are being complied with and for legitimate business purposes and you consent to such monitoring by your acknowledgement of this policy and your use of such resources and systems. This might include, without limitation, the monitoring, interception, accessing, recording, disclosing, inspecting, reviewing, retrieving and printing of transactions, messages, communications, postings, log-ins, recordings and other uses of the systems as well as keystroke capturing and other network monitoring technologies.
The School may store copies of such data or communications for a period of time after they are created and may delete such copies from time to time without notice.
All Staff are advised not to use our IT resources and communications systems for any matter that he or she wishes to be kept private or confidential from the School.
Educational or Extra Curricular Use of Social Media
If your duties require you to speak on behalf of the School in a social media environment, you must follow the protocol outlined below.
The Headteacher may require you to undergo training before you use social media on behalf of the School and impose certain requirements and restrictions with regard to your activities.
Likewise, if you are contacted for comments about the School for publication anywhere, including in any social media outlet, you must direct the inquiry to the Head Teacher and must not respond without advanced written approval.
In light of the current situation with regard the Covid-19 Pandemic a Community Facebook has been introduced and the following applies:
Roselyn House Community Facebook Page
The community page is a digital safe space for students to be able to stay in touch with school and our staff; following Roselyn House School's Safeguarding and E-Safety Policies. All staff have been requested to create ‘Roselyn’ profile pages so that they can interact with the page and students whilst still maintaining professional boundaries. All interactions should be facilitated through the Community page. Staff are not to add or accept friend requests from students but to direct them to the community page. Once the ‘Roselyn Community’ page has been liked and followed by the individual profiles staff will see posts from the page on their timelines. All posts by ‘visitors’ can be viewed in the community section of the page. Where possible any posted from staff including videos will be shared by the page admin so will be visible on the main page and appearing on followers’ timelines therefore more accessible to our students. Written consent has been received from Parents/ Carers for their child to access this.
The School may use internet searches to perform pre-employment checks on candidates in the course of recruitment. Where the School does this, it will act in accordance with its data protection and equal opportunities obligations.
Responsible use of social media
The following sections of the policy provide staff with common-sense guidelines and recommendations for using social media responsibly and safely.
Photographs for use of Social Media
Any photos for social media posts may only be taken using school cameras/devices or devices that have been approved in advance by the Headteacher or Deputy Headteacher. Where any device is used that does not belong to the School all photos must be deleted immediately from the device, once the photos have been uploaded to a device belonging to the School.
Staff Protocol for use of Social Media
Where any post is going to be made on the School’s own social media the following steps must be taken:
1. Ensure that permission from the child’s parent has been sought before information is used on social media
2. Ensure that there is no identifying information relating to a child/children in the post - for example any certificates in photos are blank/without names or the child’s name cannot be seen on the piece of work.
3. The post must be a positive and relevant post relating to the children, the good work of staff, the School or any achievements.
4. Social Media can also be used to issue updates or reminders to parents/guardians and the Headteacher and designated SLT will have overall responsibility for this. Should you wish for any reminders to be issued you should contact the Headteacher or designated SLT to ensure that any post can be issued.
5. The proposed post must be presented to the Headteacher or designated SLT for confirmation that the post can ‘go live’ before it is posted on any social media site.
6. The Headteacher or designated SLT will post the information, but all staff have responsibility to ensure that the Social Media Policy has been adhered to.
Protecting our business reputation
Staff must not post disparaging or defamatory statements about:
i. The School;
ii. Current, past or prospective Staff as defined in this policy
iii. Current, past or prospective students
iv. Parents, carers or families of (iii)
v. The School’s suppliers and services providers; and
vi. Other affiliates and stakeholders.
Staff should also avoid social media communications that might be misconstrued in a way that could damage the School’s reputation, even indirectly.
If Staff are using social media they should make it clear in any social media postings that they are speaking on their own behalf. Staff should write in the first person and use a personal rather than School e-mail address when communicating via social media.
Staff are personally responsible for what they communicate in social media. Staff should remember that what they publish might be available to be read by the masses (including the School itself, future employers and social acquaintances) for a long time. Staff should keep this in mind before they post content.
If Staff disclose whether directly or indirectly their affiliation to the School as a member of Staff whether past, current or prospective, they must also state that their views do not represent those of the School.
Staff must ensure that their profile and any content posted are consistent with the professional image they are required to present to colleagues, students and parents.
Staff must avoid posting comments about confidential or sensitive School related topics. Even if Staff make it clear that their views on such topics do not represent those of the School, such comments could still damage the School’s reputation and incur potential liability.
If a member of Staff is uncertain or concerned about the appropriateness of any statement or posting, he or she should refrain from making the communication until he or she has discussed it with his or her Line Manager.
If a member of Staff sees content in social media that disparages or reflects poorly on the School, it’s Staff, students, parents, service providers or stakeholders, he or she is required to report this in the first instance to the Head Teacher without unreasonable delay. All staff are responsible for protecting the School’s reputation.
Respecting intellectual property and confidential information
Staff should not do anything to jeopardise School confidential information and intellectual property through the use of social media.
In addition, Staff should avoid misappropriating or infringing the intellectual property of other School’s, organisations, companies and individuals, which can create liability for the School, as well as the individual author.
Staff must not use the School’s logos, brand names, slogans or other trademarks, or post any of our confidential or proprietary information without express prior written permission from the Head Teacher.
To protect yourself and the School against liability for copyright infringement, where appropriate, reference sources of particular information you post or upload and cite them accurately. If you have any questions about whether a particular post or upload might violate anyone's copyright or trademark, ask the Head Teacher in the first instance before making the communication.
Respecting colleagues, students, parents, clients, service providers and stakeholders
Staff must not post anything that their colleagues, the School’s past, current or prospective students, parents, service providers or stakeholders may find offensive, including discriminatory comments, insults or obscenity.
Staff must not post anything related to colleagues, the School’s past, current or prospective students, parents, service providers or stakeholders without their advanced written permission.
Monitoring and review of this policy
Mrs R Smith (School Business Manager) together with the Head Teacher shall be responsible for reviewing this policy from time to time to ensure that it meets legal requirements and reflects best practice. The Directors of KS Education has responsibility for approving any amendments prior to implementation.
The Head Teacher has responsibility for ensuring that any person who may be involved with administration or investigations carried out under this policy receives regular and appropriate training to assist them with these duties.
If Staff have any questions about this policy or suggestions for additions that they would like to be considered on review, they may do so by emailing Mrs R Smith in the first instance.
Updated April 2020